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How to Market Negative Mentions in the Social Media

by leslie

Well, take a look at how EA does it! A user took some video screen capture of a glitch in the Tiger Woods golf title from EA showing how the ball could be played by walking over a water hazard and swinging as if the pond were…

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a Time for Conversations – are YOU ready?

by leslie

IT IS BACK.. The event in which the Law of Two Feet governs everyone, young or old, poor or rich, the techie or the entrepreneur! There are no issues of seniority or critics in play – startups demo their products to excite and amaze. Discussions will take place

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Creative Slaps Itself in the Face!

by leslie

Phil O’Shaughnessy, VP Corporate Communications of Creative Inc Lab, posted a warning on the Creative customer forums on 28th March, Friday morning, that told third party programmer Daniel_K to stop modifying the software drivers for their X-Fi sound cards. Creative has not released any drivers to allow the…

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Unilever launches Rexona widget on Friendster

by leslie

Unilever Malaysia has launched Rexteen Rexy – the animated ambassador for the Rexona, the deodorant brand’s range of products for teens – on Friendster.

The Rexteen profile on Friendster has been made into the official website for the campaign, drawing over 6,700 fans and 469 brand testimonials. The website features…

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NUS Second Life Campus Launches today!

by leslie

NUS Second Life Campus Launches today!

NUS has a brand new campus! It’s fun, quirky and much cooler than you would reckon, check it out now! NUS is having a roadshow event to mark the official launch of NUS Second Life campus from the 12th to 14th March.

The first activity will be a

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Better than STB

by admin

A friend I met recently, Matt Daly from Metaversatility, did up a nice little video about his trip to Singapore:

I think it’s a nice user-generated video about Singapore. The tourism board should really do something in the social media field and give out rewards to people…

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Launch of First Facebook MMOG from Singapore by TYLER Projects

by bjornlee

This week could turn out to be quite a watershed for Singapore’s entry into the Facebook applications market with the launch of our first-ever Facebook MMOG!

TYLER Projects (an E27 demo alumni) has decided to tap on their experience in game development from successful hit games like Mobile

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Build Your Community or Die

by bjornlee

Those who know me well or follow my blogging trail will know I am an advocate for social media such as blogging and social networks as marketing tools. Its not because I am a faddish person to love the “next shiny new toy on the web” cos…

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ZoukClub.com Relaunches

by admin

ZoukClub.com Relaunches

Zouk Club, one of the largest clubs on our little island has just relaunched its website. Produced by Kinetic Interactive, it is a flash driven site that promises to have community features for Zouk’s clubbers.

I was half expecting that Zouk would build a social network for its own…

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SPH Launches MyPaper.sg

by admin

SPH Launches MyPaper.sg

I know this is a little late but SPH Launches MyPaper.sg an online chinese news site in early February. MyPaper is a supplementary Chinese tabloid format newspaper that is distributed free with the Straits Times. If I’m not wrong, it’s agenda is to help improve the Chinese of the…

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