The other day we ran an interview with Aria Rajasa, founder and CEO of Gantibaju.com who declared that there’s absolutely nothing wrong with your startup being labeled a clone. In fact, he said that it helps people to relate to what you’re trying to achieve. It also helps if the company or service you’re modeling after doesn’t serve your region, your interest, or it doesn’t suit your intended market.

This week we will see the launch of Nulisbuku.com, an on-demand book printing service. Nulisbuku, which, literally translated, means ‘bookwriting’, was born thanks to the growing requests and wishes of writers who want to have their books published but for whatever reason couldn’t sign book deals with the traditional publishers or have difficulties contacting them. If this sounds familiar, it may be because you have heard of  Lulu, the US company that does on-demand printing, among other things.

The service is run by four young Indonesian entrepreneurs, Angeline Anthony, Aulia Halimatussadiah (better known online as Ollie or @salsabeela), Brilliant Yotenega, and Oka Pratama. The latest Indonesian startup will launch on 8 Oct at the Indonesia Book Fair in Senayan, Jakarta.

Writers can submit their books to the site and anyone interested can order the books to have them printed on demand. The company will process orders for even just one book but because it’s a printing service, it won’t accept PDF distribution. That’s for the writers themselves to figure out if and how they will deal with digital releases. For each book sold, nulisbuku will take a percentage out of the revenue to cover the printing, handling and shipping costs.

At this stage, it only offers one book template. Despite this limitation, Ollie said that there are already many kinds of books including novels, cookbooks, self help books, instructional books, photo books, and many more ready to be ordered at launch day. As part of its launch campaign, nulisbuku has signed up 99 writers to publish their books with the service and will be buzzing the online media with the tag #99writers.

Ollie also confirmed that eventually the site will offer multiple templates to choose from and if a more customized approach is to be required, there is a premium service to have the book designed and laid out manually.

Being in Asia, there’s a lot of web-based services that we wish were applicable in the region but are not. One example is Koprol (which initially began as a Brightkite clone, not Foursquare as many would have you believe) which worked because Brightkite was too focused on the US region for quite some time and a number of Indonesians wanted something with a local flavor. The same can be said about Gantibaju.com, the multitude of Groupon clones and now nulisbuku.com. At the moment nulisbuku only serves the Indonesian market. Time will tell if they can expand to the rest of the region.