August 26, 2010

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Koprol gets record 7,000 users from TV ad

by Aulia Masna

Koprol YahooEarlier this week Yahoo! debuted a television commercial to promote its Indonesian location-based social networking site Koprol. The commercial was aired for an Indonesian domestic audience.

As promised by Yahoo’s Indonesia country manager Pontus Sonnerstedt at a media event a few weeks ago, the ad features the Yahoo! ‘Purple Door’ which resembles, at least in function, the ‘Anywhere Door‘ from Japanese animation series Doraemon, which allowed the robot-cat protagonist and his companions the ability to traverse time and space. Doraemon is popular among television audiences in Southeast Asia.

The ad, which can be found on YouTube thanks to DailySocial, helped Koprol gain around 7,000 new sign-ups in a day. On 25 Aug Koprol announced that they gained even more users but did not provide a number.

Koprol iPad app

Koprol teased iPad users with a promise on 24 Aug that the full site will be an option on the tablet’s browser. However despite the image posted by founder Satya Witoelar on his Koprol account, choosing the ‘standard view’ option takes you to an error page. Looks like there’s still some homework to do for the new Yahoo! recruits.

Telkomsel partnership

Koprol has signed up Telkomsel as an official partner in Indonesia. The mobile telco has set up three unmetered plans for subscribers to access Koprol for a small fee on a daily, weekly, and monthly basis as opposed to using the standard data plans.

Looks like signing up with Yahoo! has provided Koprol with a much needed boost with respect to their marketing efforts.

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  • http://twitter.com/SMAnetworks SMAnetworks

    Koprol gets record 7,000 users from TV ad http://bit.ly/abnLku #Web #Asia #News
    This comment was originally posted on Twitter

  • http://twitter.com/KIPL KIPL

    Koprol gets record 7,000 users from TV ad http://bit.ly/abnLku #Web #Asia
    This comment was originally posted on Twitter

  • http://twitter.com/CampGiraffe CampGiraffe

    Koprol gets record 7,000 users from TV ad: Earlier this week Yahoo! debuted a television commercial to promote its… http://bit.ly/aaaiYG
    This comment was originally posted on Twitter

  • http://twitter.com/SMAnetworks SMAnetworks

    Koprol gets record 7,000 users from TV ad http://bit.ly/abnLku #Web #Asia #News

    This comment was originally posted on Twitter

  • http://twitter.com/KIPL KIPL

    Koprol gets record 7,000 users from TV ad http://bit.ly/abnLku #Web #Asia

    This comment was originally posted on Twitter

  • http://twitter.com/CampGiraffe CampGiraffe

    Koprol gets record 7,000 users from TV ad: Earlier this week Yahoo! debuted a television commercial to promote its… http://bit.ly/aaaiYG

    This comment was originally posted on Twitter

  • http://twitter.com/della_w della_w

    Yahoo! Koprol gets record 7,000 users from TV ad .. | nice article by @aulia http://bit.ly/9mp0b4
    This comment was originally posted on Twitter

  • http://twitter.com/della_w della_w

    Yahoo! Koprol gets record 7,000 users from TV ad .. | nice article by @aulia http://bit.ly/9mp0b4

    This comment was originally posted on Twitter

  • http://twitter.com/aryokresnadi aryokresnadi

    RT @e27sg Koprol gets record 7,000 users from TV ad » e27 http://bit.ly/cg53XM
    This comment was originally posted on Twitter

  • http://twitter.com/aryokresnadi aryokresnadi

    RT @e27sg Koprol gets record 7,000 users from TV ad » e27 http://bit.ly/cg53XM

    This comment was originally posted on Twitter

  • http://twitter.com/gegepoweranger gegepoweranger

    RT @della_w: Yahoo! Koprol gets record 7,000 users from TV ad .. | nice article by @aulia http://bit.ly/9mp0b4
    This comment was originally posted on Twitter

  • http://twitter.com/gegepoweranger gegepoweranger

    RT @della_w: Yahoo! Koprol gets record 7,000 users from TV ad .. | nice article by @aulia http://bit.ly/9mp0b4

    This comment was originally posted on Twitter

  • http://twitter.com/vinacuy vinacuy

    RT @della_w: Yahoo! Koprol gets record 7,000 users from TV ad .. | nice article by @aulia http://bit.ly/9mp0b4
    This comment was originally posted on Twitter

  • http://twitter.com/vinacuy vinacuy

    RT @della_w: Yahoo! Koprol gets record 7,000 users from TV ad .. | nice article by @aulia http://bit.ly/9mp0b4

    This comment was originally posted on Twitter

  • http://twitter.com/fenitaaulia fenitaaulia

    RT @della_w: Yahoo! Koprol gets record 7,000 users from TV ad .. | nice article by @aulia http://bit.ly/9mp0b4
    This comment was originally posted on Twitter

  • http://twitter.com/fenitaaulia fenitaaulia

    RT @della_w: Yahoo! Koprol gets record 7,000 users from TV ad .. | nice article by @aulia http://bit.ly/9mp0b4

    This comment was originally posted on Twitter

  • http://thisweekinasia.net/2010/08/this-week-in-asia-episode-66-the-worlds-of-tencent-sekai-camera/ This Week in Asia Episode 66: The Worlds of Tencent & Sekai Camera | This Week in Asia

    [...] and how they have iterated their technology and acquired a big influx of users into their app.Koprol gets 7 users from TV Ad: Similar to what FourSquare did with Bravo in the US, Koprol launched a TV ad in Indonesia and [...]

  • http://www.youngupstarts.com/2010/08/30/this-week-in-asia-episode-66-the-worlds-of-tencent-sekai-camera/ This Week in Asia Episode 66: The Worlds of Tencent & Sekai Camera | Young Upstarts

    [...] Koprol gets 7K users from TV Ad: Similar to what FourSquare did with Bravo in the US, Koprol launched a TV ad in Indonesia and acquired a good amount of users within a day. Is the use of old media still relevant to new high tech social media companies? We also discussed Mixi’s new location based service and also Facebook Places along this issue. [...]

  • http://www.youngupstarts.com/2010/08/30/this-week-in-asia-episode-66-the-worlds-of-tencent-sekai-camera/ This Week in Asia Episode 66: The Worlds of Tencent & Sekai Camera | Young Upstarts

    [...] Koprol gets 7K users from TV Ad: Similar to what FourSquare did with Bravo in the US, Koprol launched a TV ad in Indonesia and acquired a good amount of users within a day. Is the use of old media still relevant to new high tech social media companies? We also discussed Mixi’s new location based service and also Facebook Places along this issue. [...]

  • http://nokpis.com Michael Smith Jr.

    hit 20k new users today

    iPad users should see the full site with everything working but photo upload

    lots more to come!

    stay tuned…

    smitty

  • http://nokpis.com Michael Smith Jr.

    hit 20k new users today

    iPad users should see the full site with everything working but photo upload

    lots more to come!

    stay tuned…

    smitty

  • http://twitter.com/muhamaderros muhamaderros

    Koprol gets record 7,000 users from TV ad http://ow.ly/2AgSP
    This comment was originally posted on Twitter

  • http://twitter.com/muhamaderros muhamaderros

    Koprol gets record 7,000 users from TV ad http://ow.ly/2AgSP

    This comment was originally posted on Twitter

  • http://e27.sg/2010/09/15/koprol-crosses-half-million-users-mark/ Koprol crosses half-million users mark | e27

    [...] Indonesian handset-maker Nexian and carrier Telkomsel as well as a web campaign featuring the Yahoo! Purple Door all around the [...]

  • http://e27.sg/2010/11/15/koprol-hits-one-milion-users-and-is-number-three-most-active-social-network-site-in-indonesia/ Koprol hits one milion users and is number three most active social network site in Indonesia | e27

    [...] acquisition by Yahoo in May clearly drove the popularity of Koprol in the country but it was its advertising effort on television, on print, as well as across the web that seriously hit the homeruns for the [...]

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