The Business Times: Marketing on a Shoestring Budget for Start-ups
Let’s face it, web start-ups hardly assign any marketing budgets for their products. Building a product and adding features can take up most of their time and money. However, with the web being a level playing field, where a freak hit on YouTube can resurrect a brand like Old Spice and potentially generate sales, start-ups with minimal budgets can aim to achieve the same traction as the big players.
Ryan Lim, an echelon 2010 speaker, writes in today’s Business Times in Singapore about five basic ways to get the word out for your start-up’s product on a minimal budget.
On a related note, here’s an interesting case study on online marketing for Bonobos, a start-up that sells men’s clothing online.
Marketing on a shoestring budget – Business Times Article by Ryan Lim
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