[Case Study] Vinod – Only One Reason Why Companies Fail, No Money
Vinod begins his case study at echelon 2010 by stating the only reason why companies fail is because they have no money.
Figuring out how to monetize your business is the first thing to think about when you decide to run your own business. There is no point starting your business just focusing own getting users and not thinking about monetizing from the start. You should not wait until you have users to decide on your revenue model. In order to make sure your product works, keep it simple. Focus on the core of your business. Learn to strip away features until you can introduce it to anyone in a line or two. Basically, Vinod suggests taking away stuff until you can no longer remove stuff anymore.
Background research is important to conceptualize your ideas. Talk to potential customers and learn how well your idea will fare before it is even launched. Do your homework. Vinod’s take on funding is that most web startups do not really need external funding. When a company starts on funding, it puts pressure on the company to make money in order to meet investors’ expectations. However, not raising funding can also put a different type of pressure. By bootstrapping, the founders of a company knows that it is a do-or -die chance, basically you make money or you close shop. So the drive to actually succeed becomes more intense. Manage your startup to be lean and mean will help make your startup more successful. Do not create a position just so you can hire someone. Expand only when you need to.
To get your product out in the market, there are ways to improve traffic. Search engine optimization helps in placing your product at the reach of potential users. Take time to manage public relations. Form a relationship with the press by making time for them and to give feedback on articles that features your product. And of course, you should leave the comfort of your office and get out there and sell you product. By meeting your customers, you will learn more about your product and its performances.
tagged



