The Straits Times: Ask These Questions Now
When you begin working on your startup idea, you think about providing answers and solutions to the public. Aneace Hadded, CEO and Founder of Taggo, poses three simple questions that most startups fail to ask themselves before journeying out to solve the pains of the world. So what? Who cares? Why me?
So what? addresses the issue of feasibility. It provides numbers that shows you what the general trend is, where the problematic areas are and what your solution seeks to solve.
Who cares? identifies the interested parties and possibly your revenue stream.
Why me? or Why us?,in the context of a company, helps identify your unique selling point and argues why customers will choose you over the next competitor, or even consider you at all. Find out what is your special story that makes this specifically adapted to you. Companies with a very personal story has a higher chance of keeping with it and putting in the extra effort to make it a reality.
Aneace also suggests identifying your product. Does your product resemble vitamins, painkillers or caffeine? People pay for future improvements with products that resembles vitamins. They think about the returns they will be getting for the investment. Painkiller products are what customers pay more for in return for immediate relief and caffeine products are what some people cannot get enough of, such as social networking.
Learn more from Aneace about Web 2.5 entrepreneurship opportunities as he will be conducting a case study titled Web 2.5 Opportunities for a New Generation of Tech Entrepreneurs during echelon 2010.
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