TheMobileGamer (TMG) Scores Seed Funding From Innosight Ventures
Promising young startup TheMobileGamer (TMG) recently scored a nice $500k seed investment from Innosight Ventures. The investment goes towards funding business development activities into various APAC markets as well as further development of the Appchemy platform. We covered Appchemy some time back just when their platform just launched. They were also one of the more prominent startups showcased at unConference Singapore 2009.
With this investment, they welcome Pete Bonee from Innosight Ventures and Jeffrey Paine from Founder Institute as board members. Their main objective for 2010 will be to further improve the product and to try and get some sales traction. Since the pre-beta release last September, TMG has received strong interest from potential customers and they have already rounded up launch partners from Singapore, Malaysia and Indonesia. Integrations with these customers have already begun and TMG will be announcing details shortly.
About Appchemy
The platform is an online tool to wrap mobile games and applications with extra features that aim to help improve sales and drive revenues. Some of the features include a try-before-buy service, viral distribution mechanics and better monetization features. Appchemy also provides analytics tools for developers.
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