2010 Google Analytics Master Class on Actionable Insights in Singapore and Malaysia
I just got word that Google will be holding their analytics master class on Tuesday, 9th March, at the Meritus Mandarin Orchard, Ballroom 1. Apparently, it’s a must-attend event if you run a web based business and you want to really understand how best to utilize your web analytics data. Sneha and I are definitely attending it and I feel that startups and online business owners out there should do too. They are featuring a range of speakers including the Product Manager for Google Analytics, Beth Liebert, who is flying down just for this.
Interested participants can sign up at the following sites:
Singapore
Date: Tuesday, 9th March 2010
Location: Meritus Mandarin Orchard, Ballroom 1
Details: https://sites.google.com/site/analyticsmasterclass/singapore
Kuala Lumpur:
Date: Thursday, 11th March 2010
Location: Hilton Hotel, Ballroom A, Kuala Lumpur
Details: https://sites.google.com/site/analyticsmasterclass/malaysia
More Details: http://cse-sea.blogspot.com/2010/02/google-analytics-master-class-is-back.html
From what I heard, last years class in Singapore (which was the first in Southeast Asia) was way oversubscribed, hence I think this year’s one will be too. So do sign up early!
The agenda for the Singapore event is attached below for easy reference. See ya there!
| 1:30 – 2:00pm | Arrival & Registration |
| 2:00 – 2:20pm | Keynote Address Beth Liebert, Product Manager, Google Analytics |
| 2:20 – 2:40pm | The Power of Segmentation Barbara Pezzi, Director Webmarketing & Ecommerce, Swissotel Learn how Swissotel leverages Google Analytics advanced segments to truly understand its visitors |
| 2:40 – 2:55pm | Google Analytics: Powerful. Flexible. Intelligent. Stephanie Hsu, Google Analytics Specialist, Google Google Analytics has come a long way in the last 12 months. Learn what new features now make Google Analytics a truly Powerful, Flexible, and Intelligent measurement tool. |
| 2:55 – 3:10pm | Taming the HiPPO Adrian Tan, Director, Online Marketing Services, clickTRUE Jeff Shi, Assistant Manager, Campaign Operations, clickTRUE clickTRUE share their secrets on overcoming the demands of the Highest Paid Person’s Opinion (HiPPO) to drive real value for business |
| 3:10 – 3:20pm | Shaping the Funnel Vinoaj Vijeyakumaar, Customer Solutions Engineer, Google Southeast Asia Learn how Amari Hotels used Google Analytics goal funnel reports to optimise their online sales flow to generate more reservations |
| 3:20 – 3:30pm | Optimising AdWords with Google Analytics Data Lianne Mateo, Google Analytics Specialist, Google Southeast Asia Iris Cheng, Google Analytics Specialist, Google Asia Pacific Find out how Google’s own Google Analytics Specialists optimise AdWords campaigns for increased returns on investment (ROI) |
| 3:30 – 3:40pm | Mobile Analytics for Plasa.com Justin Lee, PointStar PointStar share their experiences working with mobile analytics and insights for Plasa.com, Telkomsel Indonesia’s community portal |
| 3:40 – 3:55pm | Tea Break |
| 3:55 – 4:05pm | Optimising Raffles Hotels and Resorts Rajitha Dahanayake, CEO, eMarketingEye Find out how eMarketingEye have helped Raffles Hotel understand and optimise their AdWords traffic with the help of Google Analytics reports |
| 4:05 – 4:20pm | Better Landing Pages with Google Website Optimiser Jon Stona, Regional Product Marketing Manager, Google Asia Pacific Test different landing page designs with Google Website Optimiser and get more visitors converting on your site |
| 4:20 – 4:30pm | Price Testing with GWO – The Holy Grail of Marketing Rachit Dayal, CEO, Happy Marketer Happy Marketer share their experiences price testing for Genopal.com with Google Website Optimiser |
| 4:30 – 4:45pm | Boomz! Other Data Sources To Help Your Business Succeed Madona Michael, Account Strategist, Google Southeast Asia Learn how to augment your Google Analytics insights with Insights for Search, Google Ad Planner, and YouTube Insights |
| 4:45 – 4:55pm | Google Analytics Resources Dinesh Jain, Google Analytics Specialist, Google India Inspired to start making full use of Google Analytics? Learn more about the available educational resources |
| 4:55 – 5:05pm | 10 Things to do Today Vinoaj Vijeyakumaar, Customer Solutions Engineer, Google Southeast Asia Stephanie Hsu, Google Analytics Specialist, Google By now your mind is racing with the possibilities Google Analytics holds for your business. We’ve distilled everything down to 10 actionable items for when you leave our Master Class |
| 5:05 – 5:25pm | Panel Discussion and Q&A Panelists: Beth Liebert, Barbara Pezzi, and Hugh Gage (Web Analytics Wednesdays Singapore) |
| 5:25 – 6:30pm | Networking Session Hosted by Web Analytics Wednesdays Singapore |
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