Buyout Alert! Appaholic: the Facebook Apps Analytics Service

by bjornlee

As stock markets worldwide crash due to US sub-prime lending woes, its good to know the web industry is still protected temporarily due to the low exposure to public markets.

Hence, this blog can still merrily talk about the latest acquisition of Appaholic by Altura Ventures, an analytics firm that measures the growth of the expanding universe of your favorite Facebook apps. Hat-tip to Rodney of FaceReviews.

The financial terms of Appaholic’s buyout was undisclosed but it represents a pretty cool investment on Jesse Farmer who’s a recent graduate from the University of Chicago. Check out his personal blog here.

Appaholic is not the first of its kind and its acquisition comes in the flaming red-hot trail blazed by Favorite Peeps (acquired by Slide) on June 25th. This was preceded by the Sidestep acquisition of Extended Info. For valuation purposes, the US$ 60,000 acquisition of Face Peers app was at US$0.046 per Facebook user. Fave Peeps had 1.3 million users (at the pt of acq.) and was growing at about 2.3% (30,000 users) per day.

FYI, Facebook Platform will celebrate its 3-month anniversary on August 24th.  =D

To capture some of the buzz around Facebook, we have created a group within Facebook (where else?) for local Singapore-based developers. Watch out for our upcoming meetup which we will hold once Facebook US gets back to us with the prep. materials.

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